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Web Mining refers to the incorporation that is collected by the traditional data mining methodologies and techniques with information assembled over the World Wide Web. The information that is collected through Web mining is estimated by using the traditional data mining parameters such as clustering and classification, association, and examination of sequential patterns.

There are three different types of web mining, those are:

• Content Mining: used to scrutinize data collected by search engines and Web spiders.
• Structure Mining: is used to inspect the data linked to the structure of a particular Web site.
• Usage Mining: is used to examine data related to a particular user's browser as well as data collected by forms the user may have submitted during Web transactions.

Web mining is more useful to know customer behavior, assess the efficiency of a particular Web site, and help quantify the achievement of a marketing campaign. Web mining can be generally defined as the discovery and analysis of useful information from the World Wide Web. Web Mining aims to determine significant patterns in the structure, the contents and the usage of web sites.

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