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Principles of Web design consists of easy to navigate pages, consistent page layout and colors, concise writing style, effective use of links and graphics, and accuracy of information. This principle concerns the format of a web site: the structure, sense-making, navigation and interface.

In order to create an effective website, certain principles have to be kept in mind. Those are:

• A successful website supposed to be designed with the nature and activities of the proposed audience in mind.
• The most essential principle for designing an efficient website is to cautiously verify the purposes and goals for the website.
• Well designed websites look superior on all browsers and different sized monitor screens and settings.
• A well designed web site should give an easy-to-use site navigation system.
• An effective web site is an integrated part of an overall business marketing and promotion program.
• Effective websites can easily be found and accessed over the Internet.
• It is important for a website to download quickly over the Internet. This is especially so for key pages of the site, like the Home Page.

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