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It is a process through which the amount of visitors visiting a website can be increased by raking high ranks in the search engines. As the ranks are higher it results in higher visits of the visitors or searchers. As the visitor or searcher usually does not tend to search more and more pages it results in less traffic so it is very necessary to increase the rank of the site as it appears on the earlier pages and the traffic increases for searchers

Search Engine Optimization suggests the ways to improve the ranking of the site, search results, information tips, hints, and also clues to improve search on the search engine to the searchers. The most important aspect is having a well written and well structured website.

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