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Audience is the first step before planning to build a website. Audience refers to a group of people who are expected to visit your website. Those Audiences will view the Website for a specific reason and it is important to consider for what purpose they are viewing the website.

A clearly defined idea or goal of the site as well as an understanding of what visitors want to do or feel when they visit to the site and it will help to identify the target audience. The main characteristics that may be common to the users are:

• Audience Characteristics
• Information Preferences
• Computer Specifications
• Web Experience.

The creator of the Website should keep in mind the demand of the Audience and their need and he should be ready to take the feedback of the Audience and plan for further improvement or for the development of his Website. Taking into account the characteristics or the feedback of the audience will allow an effective website to be created that will deliver the desired content to the target audience.

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