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Various techniques are used in multimedia in order to promote the commercial goods and services which are helpful to educate and motivate the user, and Multimedia merge with the convenience of the web with the excitement of the TV, and usefulness of computer data, into a single experience containing sound, video, animation, data, and interactivity.

Multimedia Services help to develop the products such as audio cassette, cd-rom, radio public service announcements and news features, or streamed audio, data, or video files.

The multimedia services aim providing the best services to the user’s and also guides the user about the changes of the technologies or the techniques etc. It provides services to user, multimedia developer and helps to access and distribute multimedia content via cable and network pathways. It also provides tools and services for creating, capturing, processing and producing original multimedia content.

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