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Multimedia entertainment creates a highly interactive environment where marketing, communication and training are being achieved without information being directly presented to the audience.

Entertainment considered as an event, performance, or activity intended to give enjoyment to an audience. The audience may participate in the entertainment passively as in watching opera or actively as in computer games. The industry that provides entertainment is called the entertainment industry. Entertainment generally requires the supplier of the performance to be visible to the viewer, with the exception of computer games.

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