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Advertising is considered as one of the major, mature users of multimedia technology, which is a powerful educational tool capable of reaching and inspiring large audiences. It is an important part of a overall promotional strategy.

There are various techniques are used in advertising in order to promote the commercial goods and services which are helpful to educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, religious recruitment, and deforestation.

However, today due to the fast development in the usage of web, the advertising industry is assigning a high level of resource to online Internet multimedia. Advertising is the business with the intention of drawing public attention to their goods and services, which is achieved through a variety of media.

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