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Electronic marketplace is meant for doing business specially on internet. It is an open platform facilitating activities related to dealings and communications between several companies. In recent days electronic markets have developed very rapidly for buyers and sellers and offer a wide variety of functionalities.

EMs offer competitive functionalities such as catalogue sourcing and auctions are still available. It facilitates communication and collaboration between many companies and is leaded by a new name collaboration electronic marketplace. The implementation of EM is a burning issue since most of EMs is still stressing for liquidity.

When a company is willing to join EM it should be aware of choosing a specific service. A company can choose functionalities as EM offers only one functionality. Since EMs increasingly offers diverse functionalities, the choice of functionalities is a critical decision. The primary matter in EM is to offer services for the customer as when we need exchanges and when we need channel coordination.

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