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Electronic marketing is also known as e-marketing. This type of marketing works through the use of electronic communications technology such as Internet, e-mail, e-books, database, and mobile phone. It is more similar to online marketing which helps to attain marketing objectives.

E-marketing is defined by many specialists in many ways. Dave chaffey defined e-marketing as Applying Digital technologies which form online channels contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through improving our customer knowledge, then delivering integrated targeted communications and online services that match their individual needs.

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